Mural for Primavera Sound's Buenos Aires debut, produced and painted by Boznia in Palermo.
PopArt Music brought us in to take the festival to the streets. We handled production end to end: artwork adapted to the wall, paint + paste-up, and full documentation of the piece.
The mural went up in a high-traffic spot in Palermo and became the centerpiece of the festival's out-of-home campaign.