Poster campaign in Palermo, Buenos Aires, for the release of La Postal, Daddy Yankee's album. The posters showed up across the city on release day.
American Guerrilla Marketing (USA) brought us in to take the Buenos Aires launch of La Postal, Daddy Yankee's new album, to the street. We coordinated the project with them end to end, from planning to final delivery.
The posters showed up across the city on the same day the album was released. The service included professional photo coverage of the campaign on the street.