Advertising murals — Paint + paste-up

From the idea
to the wall.

Eight walls we own in Buenos Aires, measured one by one. You pick the wall; we handle production and painting.

8walls we own
559 m²of available surface
4.612.000monthly impacts
9 citiesBuenos Aires and 8 more

Reach estimated with our own methodology (OVE) using the City Government's open pedestrian and vehicle traffic data.

American Guerrilla MarketingColdplayDukiRosalíaWarnerSonyLaliTiniEd SheeranMiley CyrusLasso MusicCazzuAmerican Guerrilla MarketingColdplayDukiRosalíaWarnerSonyLaliTiniEd SheeranMiley CyrusLasso MusicCazzu

Eight walls.
All ours.

We don't go hunting for a wall once the client shows up: we already have them. And we keep adding more.

01 · Chinatown · Belgrano
Olazábal y Via Viva
11,2 × 2,2 m · 24,6 m²
Extreme visibility
1.126.000 impacts / month
02 · Palermo Hollywood
Fitz Roy y Gorriti
14,3 × 6,0 m · 85,8 m²
Extreme visibility
595.000 impacts / month
03 · Palermo Hollywood
Gorriti y Bonpland
8,3 × 4,0 m · 33,2 m²
Excellent visibility
595.000 impacts / month
04 · Palermo Hollywood
Humboldt y El Salvador
15,5 × 6,8 m · 105,4 m²
Very good visibility
476.000 impacts / month
05 · La Boca
Irala al 700
22,8 × 6,5 m · 148,2 m²
High visibility
650.000 impacts / month
06 · Vicente López
Melo al 1000
15,0 × 3,2 m · 48 m²
High visibility
650.000 impacts / month
07 · Parque Patricios
Cátulo Castillo y Catamarca
Up to 30 m² on a 101 m² wall
Good visibility
260.000 impacts / month
08 · Colegiales
Conde y Santos Dumont
6,1 × 2,1 m · 12,8 m²
Good visibility
260.000 impacts / month

Reach estimated with our own methodology (OVE) using the City Government's open pedestrian and vehicle traffic data.

Not just
Buenos Aires

Beyond the eight walls in Buenos Aires and the north side, we have walls available in Mar del Plata, Bariloche, Neuquén, Mendoza, Córdoba, Santa Fe, Rosario and Salta.

For a national launch that means one supplier: Boznia. We travel with our own crew and handle production, logistics and documentation in every city, to the same standard as in Buenos Aires.

A new kind
of OOH

Advertising murals

For campaigns, launches and sustained presence in an area. Location, foot traffic, visibility, visual storytelling and flawless execution.

Artistic murals

To build brand identity: more editorial, more conversation, less "banner".

Indoor murals

Retail, offices, venues. Instant impact where the experience lives.

Inventory
8 walls we own · 559 m²
Reach
4,612,000 monthly impacts
Coverage
9 cities across the country
Production
2 to 4 days on average
Technique
Paint + paste-up
Duration
30, 60 or 90 days
Includes
Photo / video / drone documentation

Recent
work

How we
work

01

You pick the wall

We send you exact location, surface area, estimated reach and availability. If you don't know which one yet, we'll recommend based on area, audience and budget.

↳ 1 meeting
30 min
02

We adapt your campaign

We take the artwork you already have and fit it to the wall's real geometry. You get a mockup over the actual photo before we touch a single can.

↳ 48 — 72h
free
03

We paint and document

Two to four days depending on surface area. When it's done you get the full record: photos, video and drone footage.

↳ Turnkey
documentation included

Cases in
this format

Mural or
wallscape?

01
Street-level
mural
What we do. Painted on a wall, 24 to 86 m², at pedestrian height. Read while walking, photographed and shared. From sign-off to the street in days, staying up 30 to 90 days.
02
Building-side
wallscape
The blank side wall of a high-rise, usually a vinyl banner of several hundred square metres. Seen from far away and from the car, built for mass reach rather than pedestrian contact.

↳ If you came looking for a building-side wallscape: we don't sell that format, but plenty of campaigns that start out looking for one end up on a street-level mural. It costs less, it's produced in days instead of months, and it generates content of its own. Tell us what you need and we'll tell you straight which of the two suits you.

Frequently asked
questions

What's the difference between a mural and a building-side wallscape?
A wallscape is the blank side wall of a high-rise: several hundred square metres, almost always a vinyl banner, designed to be seen from a distance. An advertising mural goes on a street-level wall, it's painted, measures between 24 and 86 m² on our walls, and sits at pedestrian height. We do murals; we don't sell wallscapes.
I need a wallscape — would a mural work?
Depends on the goal. If you want mass reach from a motorway, the wallscape is the format. If you want your brand where people actually walk, with content worth photographing for social and a launch in days rather than months, the mural returns more per peso. Send us the brief and we'll give you our honest read, even if the answer is that we're not the right fit.
Do you provide the walls?
Yes, and we own them. We have eight walls of our own across Buenos Aires and the north side —Palermo Hollywood, Chinatown, Colegiales, La Boca, Parque Patricios and Vicente López— plus walls available in Mar del Plata, Bariloche, Neuquén, Mendoza, Córdoba, Santa Fe, Rosario and Salta.
How do you estimate reach?
With our own methodology (OVE) built on the City Government's open pedestrian and vehicle traffic data, weighted by each wall's visible surface and viewing angle. These are estimated opportunities to see, not guaranteed impressions.
What is an advertising mural?
It's an innovative way to advertise a brand or service. The first ones were painted in Buenos Aires around 2015. It's a high-impact, relatively low-cost OOH format, usually staying up between 30 and 90 days.
How long does a campaign run?
You book 30, 60 or 90 days. From the second month you only pay for the space: production happens once, so the cost per day drops considerably.
How long does a mural take?
It depends on size and complexity. A standard mural takes 2 to 4 days of production, plus the design and coordination stage beforehand. From sign-off, count on one to two weeks.
Can I bring my own artist?
Yes. You can book just the space and bring your own crew, or have us handle it end to end. Both are quoted separately.
Can I book more than one wall?
Yes, and it pays off. We have circuits built by area —three walls in Palermo Hollywood, three on the north corridor— with a discount on the sum of the individual rates.
Can you run a campaign in several cities at once?
Yes, and it's what we do best. We coordinate every market with one budget and one point of contact: no hiring a different supplier in each province, no auditing eight separate deliveries.
What if it gets vandalised?
We touch it up at no charge for the entire booked period.
What documentation do you deliver?
High-resolution photos of the finished mural, video and drone footage, plus a record of the process. Delivered edited and ready to use on social or hand over to your client.
What materials do you use?
We use a mixed technique: paint + paste-up. We were the first to make murals this way, and now it's the industry standard.
Which artists have you worked with?
We've run campaigns for Duki, Paco y Catriel, Rosalía, Lali, Tini, Leiva, Marcela Morelo, Milo J, Cazzu, Santi Celli, Ed Sheeran, Coldplay, Blur, Yami Safdie, Oasis, Usted Señálemelo, Tyler The Creator, Paloma Mami, Khea, Miley Cyrus, Residente and Neo Pistea, among hundreds of other artists.

Tell us what
you need

It helps us recommend the right wall — not to charge you more.

A blank
wall.
A big
idea.

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