Poster campaign in Palermo, Buenos Aires, for the release of Lasso's new single, with a fan meetup at one of the posting spots.
Lasso's team (the Venezuelan artist) hired us for a poster campaign in Palermo ahead of the release of his single Objetos frágiles en ambientes hostiles. We put all our launch experience to work so the artist could meet his communication and content needs.
On top of the posting, we coordinated a fan meetup at one of the posting spots and supported the video production company that interviewed fans in front of the posters.